IIT – Bombay launches no-smoking campaign
‘ISmoke-I support the movement to kill cancer’, a no-smoking campaign has been launched by the Indian Institute of Technology, Bombay to encourage youth to quit smoking. The campaign has been launched in association with the Indian Cancer Society. The pan-India drive will visit 50 colleges in 12 cities and involve a signature campaign from January 3-5, 2014.
College students will be asked to write something about the drive. Two dummies will be used -a pink pair of lungs and the other a black cigarette, signifying that it is burnt. Sticky notes will be pasted on the cigarette. Students will have to peel it off, turn it over to the white side and sign on it. They will then be told to stick the note on the cigarette with the white side on display. Gradually, it will turn white as if unused, conveying that if…
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